Got a question about catalog copy? Want more information about page layouts, photography, product presentation, and pagination? Here are CATALOG AGE's most recent articles about copy and creative.

LIVE FROM THE ANNUAL CATALOG CONFERENCE: Copy Expert Says: Guilt Sells Chicago--Mothers aren’t the only ones who can use guilt as a motivator. In his “Catalog Copywriting Master Class” here Monday, catalog copy guru and... May 5, 2004 , Catalog Age-Lead the Evolution LIVE FROM THE ANNUAL CATALOG CONFERENCE: Yes, There is a Doctor in the House Chicago--Citrus catalogers were in season Tuesday afternoon at the Catalog Medical Center of the Annual Catalog Conference, as two competing companies... May 5, 2004 , Catalog Age-Lead the Evolution Catalog Critique: Don't Stick to Your Knitting Our reviewers this month assess the creative presentation of The Wool Connection, an Avon, CT-based cataloger of yarn, needles, books, and accessories... May 1, 2004 , Catalog Age Catalog Copy: Not So Suddenly, We're Competitive They're singing my song. For fifteen years or so in the pages of this publication I've been applauding, endorsing, and recommending benefit copy for... May 1, 2004 , Catalog Age Making a Fine-Art Catalog Finer The subject of this month's critique is the 20-page Holiday 2003 catalog from The Greenwich Workshop, a Seymour, CT-based marketer of limited-edition... Apr 1, 2004 , Catalog Age Dunn's Catalog Too Close for Orvis's Comfort Some say that more and more consumer catalogs look alike. But Manchester, VT-based outdoor gear and apparel marketer Orvis is taking exception with one... Apr 1, 2004 , Catalog Age Catalog Copy: There Are Bots in Our Belfry Think way back to prehistoric times. The year 1994 will do. ▪ Many catalogs — and within the business-to-business sphere, some would argue... Mar 1, 2004 , Catalog Age Creative Critique: A Hard Look at a Hardware Cataloger THIS MONTH WE INTRODUCE “Catalog Critique,” a recurring feature in which industry experts review a catalog's creative, providing a detailed... Jan 1, 2004 , Catalog Age Catalog Copy: Sticking My Head into the Lion's Mouth…Again This job gets tougher every year. Back in ancient times — the early to mid-1990s will do — finding catalogs with subpar copy meant sorting... Jan 1, 2004 , Catalog Age Live from ECMOD: "Hot" a Hot Word No More London--"Too often we don't create messages, we excrete them," declared legendary copywriter (and CATALOG AGE contributor) Herschell Gordon Lewis during... Nov 19, 2003 , Catalog Age-Lead the Evolution