From cooperative databases to inhouse customer contact strategies, from the nuts and bolts of data technology to the warm and fuzzies of relationship marketing--here are recent CATALOG AGE articles on database marketing.

cellpadding=0 cellspacing=0> cellpadding=0> Lists and Prospecting: Who's Who Among the B-to-B Co-op Databases In our December 2003 issue, we listed service providers offering consumer cooperative databases (“Who's Who Among Consumer Co-op Databases”).... May 1, 2004 , Catalog Age Retail Report: Location, Location, Location Catalogers seeking a site for a new store have an advantage over marketers without direct mail divisions: They can apply their customer data to help... May 1, 2004 , Catalog Age Homing In It doesn't take a genius to figure out who a cataloger's best customers are: They're the ones who shop most frequently and spend the most, of course.... May 1, 2004 , Catalog Age The Case for an Integrated Database If you're like most catalogers, you do a great job of obtaining information about your customers — often down to the smallest detail of each order.... May 1, 2004 , Catalog Age Catalog CRM: First Things First--The Three P Factors The concept of customer relationship management (CRM) is simple: The integration of people, processes, and technology helps a company effectively manage... May 1, 2004 , Catalog Age Beyond List Brokerage: The Renaissance List Firm LIST FIRMS HAVE EMERGED from the tough economic climate of the past few years as multifaceted service providers. Aside from traditional list rental and... May 1, 2004 , Catalog Age Beyond List Brokerage: Outside of the Mailbox IT'S THE RARE CATALOGER that sells exclusively via catalog anymore. Which is why it's the rare list firm that focuses exclusively on managing and recommending... May 1, 2004 , Catalog Age Beyond List Brokerage: Model Opportunities FOR MANY CATALOGERS, the right customers may be just a modeling application away. Confronted with shrinking list universes, reduced response rates, and... May 1, 2004 , Catalog Age Analyzing the Analysis Options Regression analysis, CHAID, predictive modeling. Even if you don't bandy these terms about, surely you've heard them used. But do you really know what... May 1, 2004 , Catalog Age Data Tech: Closer Look at WiseGuys Marketing Software When it comes to database marketing, the typical catalog company, regardless of size, talks the talk but fails to walk the walk. Oh sure, most catalogers... Apr 1, 2004 , Catalog Age