Catalogers are continually discovering new applications for e-mail marketing, as well as new techniques and tools for carrying out their e-mail marketing plans. Don't believe us? Then check out these recent articles from CATALOG AGE.

LIVE FROM THE ANNUAL CATALOG CONFERENCE: Split Opinions on E-mail Append (Direct Newsline) Chicago--Is e-mail append a great way to build your list, or a disaster waiting to happen? It depends on who you ask. Panelists at... May 4, 2004 , Catalog Age-Lead the Evolution Live From the Direct Media Co-op: Getting People to Open and Read Your Marketing E-mails White Plains, NY—Paying keen attention to every word in your marketing e-mail from the “from” line on through the bottom of the letter will get more... Mar 25, 2004 , Catalog Age-Lead the Evolution Lists and Prospecting: Help with E-Mail List Hygiene Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.... Mar 1, 2004 , Catalog Age Survey: E-mail Delivery Rates Up Slightly According to an e-mail marketing survey by online advertising firm DoubleClick, overall delivery rates of marketing e-mails (e-mails sent minus bounce-back... Feb 26, 2004 , Catalog Age-Lead the Evolution DMA Unveils E-mail Append Guidelines The Direct Marketing Association on Feb. 25 adopted guidelines for appending e-mail addresses to consumer records. For members, the guidelines must be... Feb 25, 2004 , Catalog Age-Lead the Evolution Former Coldwater Creek Worker Wanted in Spam Scam A former Coldwater Creek administrator who allegedly made off with Coldwater customers’ e-mail addresses and subsequently sent them spam e-mails has... Feb 25, 2004 , Catalog Age-Lead the Evolution Opening Up the Can-Spam Act It's been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the... Feb 1, 2004 , Catalog Age Watch Your Language! When it comes to breaking through to your customers' e-mail inbox, it's getting to be less about what you say and more about how you say it. The spam... Feb 1, 2004 , Catalog Age Live from NRF: Online Retailing Nears $100 Billion Mark New York--Shop.org, the online marketing unit of the National Retail Federation (NFR), says that online sales will come in at $96 billion-$100 billion... Jan 12, 2004 , Catalog Age-Lead the Evolution Bush Signs Can Spam into Law President Bush on Dec. 16 signed the Can Spam Act (S. 877); the law will take effect on Jan. 1. "Spam [is] annoying to consumers and costly to our... Dec 17, 2003 , Catalog Age-Lead the Evolution

UNTITLED

Merry Christmas, FAO: Buyer Saves Fabled Toy Retailer Dec 26, 2003, 10:41 p.m. ET, Catalog Age-Lead the Evolution