If you're renting or exchanging lists, putting your own house file on the market, or using alternative media such as package inserts and space ads to find new customers, you'll be interested in these recent articles from CATALOG AGE.

Lists and Prospecting: The Art of Reading Data Cards Since the early days in the industry, data cards have helped catalogers and list brokers determine a list's counts, demographics, and pricing. The information... May 1, 2004 , Catalog Age Beyond List Brokerage: The Renaissance List Firm LIST FIRMS HAVE EMERGED from the tough economic climate of the past few years as multifaceted service providers. Aside from traditional list rental and... May 1, 2004 , Catalog Age Beyond List Brokerage: Outside of the Mailbox IT'S THE RARE CATALOGER that sells exclusively via catalog anymore. Which is why it's the rare list firm that focuses exclusively on managing and recommending... May 1, 2004 , Catalog Age Beyond List Brokerage: The Expected and the Unexpected Some of the newer services offered by list firms make sense in the context of the companies' original missions. Indeed, it's not much of a stretch for... May 1, 2004 , Catalog Age Beyond List Brokerage: Making the Choice CHOOSING the right service provider is both an art and a science. The choice is based on a complex blend of a personal working relationship with the... May 1, 2004 , Catalog Age Lists and Prospecting: Multichannel Prospecting for B-to-B For a large business-to-business cataloger — say $500 million in sales — a field sales visit costs about five times more than a telemarketing... Apr 1, 2004 , Catalog Age Mokrynski Not Mulling Retirement The March 19 announcement that Mokrynski & Associates has named Dennis Bissig president no doubt had many in the industry wondering if the list firm’s... Mar 23, 2004 , Catalog Age-Lead the Evolution Lists and Prospecting: Nonprofit Mailers Share Outlook for 2004 Nonprofit catalog mailers share many of the same concerns as for-profit catalogers when it comes to lists and prospecting. But nonprofits also have unique... Feb 1, 2004 , Catalog Age Circulation Speculation For months economic indicators have been teasing businesses and consumers with hints of a turnaround. Even most pessimists believe that the worst of... Jan 1, 2004 , Catalog Age Lists and Prospecting: Wanted--New B-to-B Prospects A cataloger of art supplies, Seattle-based Daniel Smith no longer wants to limit its prospecting efforts to artists, art-supplies stores, and galleries.... Jan 1, 2004 , Catalog Age