Marketing: It's a big topic. If you're looking for recent CATALOG AGE articles on promotions, spin-offs, merchandising strategies, mailing plans, multichannel tie-ins, and the like, you'll find them here.

Praise for ‘Roll Back’ Promo Wal-Mart’s not the only company to “roll back” prices. Drew Trotman, president of the Praise Banners catalog, benefited by rolling back his company’s... May 5, 2004 , Catalog Age-Lead the Evolution LIVE FROM THE ANNUAL CATALOG CONFERENCE: Go Multichannel for Modeling (Direct Newsline) Chicago--When building models, using data from all channels has given office supply titan Staples a better picture of its customer... May 4, 2004 , Catalog Age-Lead the Evolution LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing Chicago--The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based... May 4, 2004 , Catalog Age-Lead the Evolution LIVE FROM THE ANNUAL CATALOG CONFERENCE: Five Quick Lessons from Williams-Sonoma’s Pat Connolly Chicago--The marketing landscape is changing. There’s more competition on the Web and in stores than ever before. And with costs likely to increase,... May 4, 2004 , Catalog Age-Lead the Evolution Weak Dollar Packs a Strong Punch Catalogers that rely on imports from Western Europe are hoping that what goes down must come up. And what they're waiting to come up is the value of... May 1, 2004 , Catalog Age Burpee Goes Low-Carb with Cook's Garden Seeds and plants mailer W. Atlee Burpee & Co. may be more than 128 years old, but it's hip to the current low-carb diet craze. The Warminster, PA-based... May 1, 2004 , Catalog Age Easter Sales to Dye for U.S. consumers were expected to spend $10.47 billion on Easter this year, according to the Washington-based National Retail Federation (NRF). And it... May 1, 2004 , Catalog Age From Little Acorn to $11 Million Oak Just three years since its launch, videos and gifts marketer Acorn Direct is looking to bust loose. Catalog/online sales for the Silver Spring, MD-based... May 1, 2004 , Catalog Age Blair Taps Women's Careerwear Market Warren, PA-based apparel and home goods cataloger Blair Corp. is getting serious about selling careerwear. The 94-year-old company this spring mailed... May 1, 2004 , Catalog Age Syndicator Keeps Kitchen Catalog Cooking For the small kitchenware retailer, the costs of producing a catalog can make it an impossible proposition. Enter HTI Buying Group. Founded five years... May 1, 2004 , Catalog Age